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DevGateDevGate

SEO Specialist

Rawalpindi, Pakistan

Workplace
On-site
Location
Rawalpindi, Punjab, Pakistan

Employment Type: Full-time Working Hours: 10:00 AM – 7:00 PM Experience: 4+ years in SEO

About the Role We are seeking an experienced SEO Specialist to plan and execute search strategies that grow organic traffic, rankings and leads for our brand and clients. You will own SEO end to end: technical, on-page, content and off-page.

Key Responsibilities

Develop and implement data-driven SEO strategies aligned with business goals Perform keyword research, competitor analysis and content gap analysis Conduct technical SEO audits and fix issues: site speed, Core Web Vitals, crawlability, indexation, schema, canonicals, redirects and site architecture Optimize on-page elements: titles, meta descriptions, headings, internal linking and content structure Plan and brief content that targets search intent; work with writers and designers Build and manage a quality link-building / digital PR strategy Handle local SEO and Google Business Profile optimization where relevant Track and report performance using Google Analytics (GA4), Search Console, Semrush/Ahrefs and similar tools Stay current with Google algorithm updates and SEO best practices, and adapt the strategy accordingly Collaborate with developers, content and marketing teams to implement recommendations

Requirements

4+ years of hands-on SEO experience with demonstrable results (traffic and ranking growth) Strong knowledge of technical SEO, on-page SEO and link building Proficiency with GA4, Google Search Console, Semrush/Ahrefs, Screaming Frog, etc. Working knowledge of HTML/CSS and CMS platforms (WordPress, Shopify or similar) Strong analytical skills and the ability to turn data into clear action plans Excellent written and verbal English Ability to work independently and manage multiple projects or clients

Nice to Have

Experience with AI search / GEO (generative engine optimization) Experience with international or multi-language SEO Experience with e-commerce or SaaS SEO

What We Offer

Competitive salary based on experience Ownership of SEO strategy and room to grow into a lead role Access to premium SEO tools and learning resources

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